Marketing as a service
B2B marketing with irresistible appeal.
Strategies for market penetration and growth.
Intentional messaging, measurable results.
Adapt to the changing landscape.
HOW MARKETING-MINDED IS YOUR BUSINESS? CONSIDER THE B2B MARKETING MINDSET.
Stop selling. Start helping.
Marketers need to build digital relationships and reputation before closing a sale.
Content is king, but marketing is queen, and runs the household.
Vision without action is a daydream. Action without vision is a nightmare.
Never forget social media is for reach but email is for revenue.
Think like a customer.
Any idea is only as valuable as its ability to solve a problem.
You have to start with the basic premise that you need to know what your competition is doing.
The longer you’re not taking action the more money you’re losing.
They may forget what you said, but they will never forget how you made them feel.
Carl W. Buechner
You will get all you want in life if you help enough other people get what they want.
Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.
If everything seems under control, you’re just not going fast enough.
BRING IT TOGETHER WITH B2B MARKETING
MaaS. Marketing-as-a-Service. Bolt-on marketing management.
Many companies need senior-level marketing management, but aren’t quite large enough to afford or warrant an on-staff marketing manager of the calibre needed to achieve the company’s strategic objectives. This is where MaaS comes in.
By embracing the concept of MaaS, even smaller companies can enjoy the competitive advantage of marketing expertise that feels as dedicated as ‘in-house’. If your organisation needs marketing assistance to achieve a successful short-term objective (campaign), or a long-term business growth strategy, MaaS is the most efficient and effective solution.
Specialist e-marketing expertise to guide marketing through the cyberspace jungle.
No one ever succeeds without the help of others.
With greatest respect for on-staff marketing managers, the pace and complexities of digital marketing are such that few would have enough time to keep up with the latest developments in SEO, SEM, SMM, and any other acronyms currently representing the continually shifting landscape of fragmented media audiences, cacophonic levels of chatter, and shrinking attention spans. It’s a full-on focus area.
We happily work with business owners, on-staff marketing managers, business unit directors, business development managers, product managers, and sales managers to augment the organisation’s overall marketing capabilities by providing specialist services and advice.
I wanted a strong, geographically-targeted internet presence for Billings and Ellis, and a website with a news section that I could update by myself. Mel delivered a website which successfully localises and differentiates our business, and gives emphasis to our key service offerings. I can easily post updates from my mobile, and we had our first new-client enquiry from our new website within two days of launching.
When we decided to turn WHO's online catalogue of bathroom renovation products into an online store via custom e-commerce development, the project almost ran off the rails with unforeseen delays and budget blow-outs. Melanie Williamson saved this mission for WHO with a reasonable quote that turned out to be realistic, and our new online store was ready to accept customers in a matter of weeks - as promised.
Baobab Software represents DataDirect by Progress Software in Australia and New Zealand. When we needed to establish a localised web presence for the DataDirect range that was separate to our main corporate website, Ginormous delivered us with a website that was on-brand, on-brief, on-budget, and packed with technical product information that would be helpful to any prospective customer.
Our new website reflects the authoritative and innovative nature of Costin Roe Consulting as leading Australian civil and structural engineers, and it successfully articulates the philosophical and technical approaches to engineering practice and mentorship as demonstrated by the consulting professionals of our firm's senior management team. Mel is particularly adept at distilling conceptual and technical complexities.
CMS has worked very closely with Mel and her team for a number of years. This association has contributed very substantially to the progressive achievement of market leadership in Australia for our transport management system, Freight2020. I can highly recommend Ginormous to any Australian technology company wanting to take their marketing and pre-sales performance to the next level and beyond. "Just go for it," I'd say.
We asked Ginormous for a new website with seamless customer access to our new online booking system and consignment track-and-trace - a big step forward in technology for us. We are very happy with the way our new website communicates our company's refrigerated transport capabilities and our long-standing commitment to customer service. The feedback from our customers has been very positive too.
We're a regional NSW cafe but our dedication to quality coffee and superb local produce put us on the map for foodie critics and tourists from all over Australia - we started winning awards and getting great reviews. We didn't have a big budget for our new website after doing major extensions and renovations, but Mel still managed to capture our cafe's bold personality and delicious offerings. I've also got a blog that I can update by iPhone.
Strata Engineering Solutions has successfully completed thousands of strata building remediation projects and forensic investigations over the years, however the firm's web presence had not kept pace with its growth in size and prominence. As the firm's founder, it has been quite exciting for me to have been involved in the conceptual development of a modern and very dynamic web presence for SES.