We know that almost everyone reads this headline.
“On the average, five times as many people read the headlines as read the body copy.”
“It follows that unless your headline sells your product, you have wasted 90 percent of your money…”
“Poor copy cannot overcome faults or gaps in dealer distribution; it cannot even cash in on the finest dealer setups. But good copy can, and does, surmount many dealer difficulties, making them secondary, and selling in spite of them.”
When you need writing hammered out, call a wordsmith.
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Good copywriting is intentional and covers all of the marketing bases.
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