What does it mean to be Ginormous?
I was successfully working in B2B marketing management and traditional media before getting into e-marketing and digital media more than 10 years ago. Today we work across all channels in ways both devised and learned. What can’t be learned are the instincts of a hunter for marketing opportunities behind every rustle of a leaf, and the capacity for articulation and connection that’s derived from genuine passion and a deep understanding of needs. I formulated our company’s way of approaching B2B marketing, and part of this methodology is continually learning, testing and refining new ways to deliver even better results. I really love what we do.
Brett first became involved with Ginormous early 2013 and founded an ongoing relationship with our team aspiring to be Mel’s understudy. With 30 years’ experience in maintaining the visual perception of many organisations, both in the physical retail environment (Branding & VM) and the virtual space. Brett joins us from a background in trade industries through interior design and construction projects. Brett has embraced the Ginormous philosophy and culture with much enthusiasm. Today; Brett’s role as Client Account Manager includes maintaining our PR with select assigned accounts, monitoring communications, project management and overseeing marketing activities such as trade shows and physical branding, pipeline lead generation and ‘real-time’ solutions.
Holly has more than 20 years’ experience in public relations and event management with an extensive client list including international companies United Distillers and Vintners, McDonalds, Nestlé, Levi Strauss, LEGO, and Ferrero. Holly has coordinated numerous corporate and public events such as the Bombay Sapphire Gin design awards, McHappy Day NSW and Nescafé Big Break awards, and the annual Bathurst V8 street festival. After ten years managing media relations for a leading university, Holly held a senior government role in tourism promotions management for a few years before joining the Ginormous B2B Marketing team. Holly works nationally across diverse accounts as a specialist in PR, social media promotion and audience growth strategies, and social media content development.
Graphic designer, art director, photographer, and thinker extraordinaire, Tim Lumsdaine heads his own local shop and any opportunity for us to work together on a national project is something we get excited about. There is nothing Tim doesn’t know about the geometry of design, philosophy of fonts, and science of colour (the latter being handy when you need colours to print consistently on inkjets, for example). A Renaissance man of the 21st century, ginormously-endowed with intelligence and creative energy, Tim has doubled as the photography director and digital assets manager for TEDxSydney. Tim is based in AdLand North Sydney and zaps between Sydney and Melbourne as needed, keeping his skills brushed by working with major advertising agencies and corporate clients.
Arianna is our internal accountant and is responsible for managing Ginormous’ day-to-day financial transactions. Before joining Ginormous, Ari was an Accountant of an Australian Accounting firm that is based in Queensland and an Accounting Professor. Possessing years of experience of working in diverse positions, she has gained an extensive insight in her field. Ari’s commitment can be gauged from the fact that she is a member of an Institute of Certified Public Accountants and Institute of Certified Management Accountant.
Ari is a number translator. She makes the very complicated sound simple and easy to understand. Besides spending time with her growing family, Ari loves nothing more than enjoying a job well done as it gives her confidence and self-worth which is very important to her.
Haj earned a degree in community development and was set for life as a frontier worker in humanitarian aid. Taking a fill-in job with a Microsoft partner turned Haj’s career around, and so she went on to gain years of experience managing the execution of Microsoft-related marketing projects throughout Asia. At the centre of our Ginormous team, Haj demonstrates grace under pressure to keep all of our balls in the air, and coordinates the plethora of people, activities, resources and deadlines involved in our projects.
Phil combines activities on both left and right sides of the brain by doing graphic design, typography and image retouching in one hemisphere – and SEO and social media campaign execution in the other. Phil’s SEO skills were acquired post-Google Panda and Penguin so he had no unlearning of dark arts to do before joining Ginormous. Content marketing combined with social media promotion helps to drive SEO ranking and generate website traffic. Profiles handled might be LinkedIn for the company and key executives, Google My Business (GMB), YouTube, Instagram, Pinterest, G+, Twitter, and niche channels like Houzz. Phil works with Mel, Holly, and Haj to coordinate SEO activities, and content marketing via social sharing and audience-building. It’s about getting the most juice out of everything.
Ben (“Bembo”) is responsible for getting all the technical strings tied together when our creative web design concepts are brought to life. Bembo is an experienced PHP developer with a great technical command of the WordPress platform for content-driven website development (what we mostly recommend for very good reasons). Coding WordPress themes and e-marketing templates, doing server migrations and go-lives, skinning web services portals – Bembo helps us to produce both form and function.
David has over 20 years of lens-on experience in corporate communication photography for brochures, advertising and websites. Highly respected for his ability to combine natural and artificial light – a valuable skill when in-office shots are required – David shoots for blue-chip corporate clients like AGL, Telstra, Bank West, Savills, ING, and Minter Ellison, and government clients including the Department of Premier and Cabinet, the City of Sydney, Roads and Maritime Services, Destination NSW, and Tourism Australia. David also shoots events, launches and conferences – small or large (like Sydney’s mega Australia Day and New Year’s Eve celebrations). David works out of his studio in Crows Nest, in Sydney’s advertising precinct, from where he is readily deployed to locations anywhere in Australia.
Every blue moon or so, a marketing project calls for a breathtaking masterpiece of visual communication that’s beyond the most fantastic imagination of any mere mortal, and that’s when we call upon Joe Arthur. Almost as enigmatic in real-life as the timeless souls of his digitally-collaged wonderlands, Joe was taught by wolves. If you happen to know Joe, that’s not as far-fetched as it sounds. In real-life Joe hails from Sydney’s northern beaches via the recording studios of LA and the jungles of Borneo.
Marianne Ritter is something of a grande dame in the Australian embroidery and screen-printing industry, having made her reputation over decades in the music business, producing tour jackets and branded paraphernalia for a very long list of superstars including the Rolling Stones, Pink, and (the late great) Prince. Such stellar credits in the production of branded merchandising has led to the production of logo-branded corporate clothing and a vast array of promotional items for image-conscious companies like Red Bull, Westpac, Harvey World Travel, Max Factor, Sony, and Dom Perignon. Dutch by birth and an engineer by qualification, Marianne combines a flair for fashion and design with immense technical know-how. Go to Marianne for outside-the-box merchandise ideas, and branding even the trickiest items.
Across the whole world, web hosting is a largely faceless and thankless area of service provision. That’s where David Ferguson stands right out in the crowd. We often say that he is the world’s most personable and responsive hosting provider. If you ever have a question or need something done, you can get David in-person on the phone and he can well-nigh smother you with service. Over the years we have recommended David to numerous client organisations needing hosting for websites, online stores, email systems, domain names, and more. Of all the many organisations following our referral through to using David’s services, none have subsequently left, which says it all really.
Rumours of Shane Maguire’s total retirement from journalism have been slightly exaggerated. Best-known for his heartbeat-by-heartbeat reporting on Lindy Chamberlain’s Northern Territory murder trial, and ultimately-wrongful conviction, Shane went on to become chief-of-staff at the Daily Mirror and later chief-of-staff at the TV current affairs show Willessee. Marriage to the celebrated South Australian couture designer, Amanda Dreyer, saw Shane settling in, um, Adelaide. Telecommuting has allowed him to become the ghost-writer of choice when many an Australian business mogul wants to have their life story told while they’re still around to enjoy it (and claim the credit).